Like the rest of the world, British business is wondering how to operate in the world of Donald Trump. The US president is pursuing an agenda that leaves many executives considering how they might need to change the way they do business.
Should British companies abandon commitments to diversity and inclusion, as the White House has demanded, or visibly reject the Trump agenda? And what about climate change?
Any firm operating in the UK should take account of how the British public thinks about these issues. Polling from Apella Advisors and Find Out Now helps British business understand public opinion on how it should respond to the Trump revolution.