Services
We help our clients to meet the intricate challenges faced by 21st Century organisations seeking to preserve and grow their reputation.
How we help
Changing the conversation around you
Reputations are hard earned, but easily damaged in a multi-stakeholder world, rife with threats. We use internal and external data, and our experience, to understand the issues that affect our clients’ reputations, and then develop and execute communications strategies that help them achieve their corporate goals.
To find out how Apella can help you, contact Matt Young
Structuring your stakeholder engagement
To influence your stakeholders, whether they are politicians, regulators or investors, you must understand the forces shaping their rhetoric, priorities, and decisions. We help clients protect or alter their reputation through senior-level strategic advice, impactful campaigns, and expert insights. All powered by our deep experience, clear data, and strong network.
Contact James Kirkup to find out more
Shaping regulation and public policy
Deeply understanding the forces driving stakeholder rhetoric, focus and decision-making within the ever-changing political and regulatory environment is essential to influencing public policy or building reputation with political stakeholders. We help clients unlock short and longer-term value through senior-led strategic advice and analysis and campaigning and influencing capability, all underpinned by a powerful combination of expertise, ecosystem connectivity, insight and data.
To find out how Apella can help you, contact James Kirkup
Communicating to capital markets
We have a broad range of public and private market experience, advising clients on issues including M&A, fundraisings, leadership change and restructuring. We work with our clients to develop strategies that ensure effective and creative financial communications. Our advice is always framed within the broader reputational objectives of our client and is mindful of a broad range of stakeholders.
Contact Anthony Silverman to find out more
Campaigning to change perceptions
Campaigns mobilise influential audiences in pursuit of your reputational goals. We help you to make progress against your strategy through persuasive arguments that others can follow, changing their awareness, understanding, and behaviour around the issues that matter to you and your stakeholders.
Contact Sam Bevans to find out more
Turning data into insight
We apply our experience across the specialisms of corporate affairs and research to help clients use data more effectively. Our focus is on generating actionable insights that can drive improved organisational performance. Better data – and the ability to separate signals from noise – leads to a clearer view of your stakeholders, deeper knowledge of your reputation and smarter decision making.
To find out how Apella can help you, contact Matt Young
Supporting you in your corporate role
Corporate Affairs is a notoriously complex role. The pace is frenetic. It can be a challenging, isolating role to inhabit. We pride ourselves on our understanding of the broader environment – the hinterland – and the issues that influence stakeholder perceptions. The advice we give is based on our experience, our relationships and interpreting the relevant data. Our approach is forthright: we resolutely support our clients as a trusted advisor and critical friend.
To find out how Apella can help you, contact Matt Young
Making sure you’re ready when crisis hits
Crisis is inevitable. Damage is not. The extent to which your reputation suffers when crisis strikes is a factor of your preparedness – and your response. Our senior team has experience handling crises that range across cyber, operational, HR, legal and environmental issues. We understand the pressures and dynamics that in-house teams and leaders experience at times of high-stress and scrutiny.
Contact Jenny Scott to find out more
Mitigating the reputational risk of litigation
For individuals and organisations legal processes can have a complex impact on reputation. We work closely with our clients and their legal teams to develop strategies that minimise the reputational risk of litigation. We have advised clients on matters including employment tribunals, Serious Fraud Office investigations, shareholder disputes and private client matters.
To find out how Apella can help you, contact James Acheson-Gray
Navigating sustainability challenges effectively and authentically
We want the organisations we work with to thrive over the long term – which means helping them tell all their stakeholders how they are dealing with the challenges of climate change, biodiversity loss and social issues. The ground here is constantly shifting, dependent on factors well beyond the control of any individual firm. Apella works with clients to navigate this complex environment with agility, clarity and integrity.
Contact Jenny Scott to find out more


