Skip to main content

Services

We protect and project reputation for good

People

Our team have deep experience of the complex, critical issues you face

Thinking

How we think about reputation and approach our work
We protect and project reputation for good
Our team have deep experience of the complex, critical issues you face
How we think about reputation and approach our work

Reputation is oxygen

A valuable resource: vital, volatile and essential for growth.
Your reputation precedes you: opening doors, accelerating progress and driving change.
We help you to protect and build it.
Responding to risks before they become problems.
Giving you candid, clear and practical advice at critical moments.
Helping you communicate your best and leading edge to those that matter most.
Creating an atmosphere where positive change can flourish.

Client experience

Since our inception, we’ve been trusted by some of the world’s largest and most innovative organisations.

“

Apella’s advice has been indispensable. It is always reassuring to know you can call on them to challenge, to provide insight and to hone our thinking - something that has been hugely beneficial to me and to the business.

Bina MehtaChair, KPMG UK
“

Without Apella my first year as CEO would not have been as successful as it was.

Amanda BlancCEO, Aviva plc
“

Apella’s insight, guidance and constructive counsel were a great support to me at both the professional and personal level during my time as Chief Executive at Nationwide Building Society.

Joe GarnerFormer CEO Nationwide
“

Appointing Apella was quite possibly the best business decision I have ever made.

Mark BjornsgaardFounder, Deep Green
“

They ensured our story was clearly and expertly told.

Andrea RossiCEO, M&G plc
“

Their clear thinking and expert advice was invaluable at a critical moment for our organisation.

Nicole GileadiChief Strategy Officer and MD, North America, Kantar Media
“

Apella stands out from the competition: intelligent thinking, robust research, and a campaign mindset.

Giselle PettyferCampaign Director, Allwyn
“

Apella has given us a louder, clearer and more influential voice in the debates shaping our future: the circular economy, net zero transition and industrial decarbonisation. Their work plays an important enabling role in delivering our commercial strategy.

Mike MaudsleyCEO, enfinium

Apella is proudly lifetime carbon zero

As founder members of Pond Foundation, we take responsibility for all of the carbon we have ever emitted. We want our action to be strong and credible, and our approach covers Scope 1, 2, and 3 emissions. You can access our 2025 Greenhouse Gas Accounting Report here.

Through its ISO 14064-1 greenhouse gas reporting service, Pond Foundation has guided us on reducing our emissions and connected us with highly credible carbon removal partners from around the world, including:

Carboneers, which provides farmers with the necessary tools, training, technology, and certification to create biochar sustainably.

Forest Conservation Fund, which supports local villages in protecting Tanoé-Ehy Forest in south-eastern Ivory Coast against unsustainable forestry practices.

Durrell Wildlife Conservation Trust, a one-of-a-kind rewilding project in Brazil’s Atlantic Forest, which has been fragmented by deforestation.

Biochar production in Ghana, which transforms waste from baobab trees into biochar, a powerful tool for soil health and sequestering carbon.

Avon Needs Trees, which establishes permanent woodlands, wetlands, and grasslands across the Bristol-Avon River catchment to lock carbon, improve biodiversity, manage flooding naturally, and create community green spaces.