Since our inception, we’ve been trusted by some of the world’s largest and most innovative organisations.
Communication strategies for businesses that want to make progress.
Reputation is oxygen
A valuable resource: vital, volatile and essential for growth.
Your reputation precedes you: opening doors, accelerating progress and driving change.
We help you to protect and build it.
Responding to risks before they become problems.
Giving you candid, clear and practical advice at critical moments.
Helping you communicate your best and leading edge to those that matter most.
Creating an atmosphere where positive change can flourish.
Client experience
Apella is proudly lifetime carbon zero
As founder members of Pond Foundation, we take responsibility for all of the carbon we have ever emitted. We want our action to be strong and credible, and our approach covers Scope 1, 2, and 3 emissions. You can access our 2025 Greenhouse Gas Accounting Report here.
Through its ISO 14064-1 greenhouse gas reporting service, Pond Foundation has guided us on reducing our emissions and connected us with highly credible carbon removal partners from around the world, including:
Carboneers, which provides farmers with the necessary tools, training, technology, and certification to create biochar sustainably.
Forest Conservation Fund, which supports local villages in protecting Tanoé-Ehy Forest in south-eastern Ivory Coast against unsustainable forestry practices.
Durrell Wildlife Conservation Trust, a one-of-a-kind rewilding project in Brazil’s Atlantic Forest, which has been fragmented by deforestation.
Biochar production in Ghana, which transforms waste from baobab trees into biochar, a powerful tool for soil health and sequestering carbon.
Avon Needs Trees, which establishes permanent woodlands, wetlands, and grasslands across the Bristol-Avon River catchment to lock carbon, improve biodiversity, manage flooding naturally, and create community green spaces.


