Campaigns
Campaigning is arguably the most effective way of mobilising influential audiences in pursuit of a reputational or commercial goal.
The expectations of businesses among those audiences are changing. Stakeholders increasingly look to the organisations they buy from, sell to, partner with, or work in, to communicate transparently, authentically, and boldly on a wide range of issues.
Communications teams can capitalise on these changing expectations by developing commercially aligned, context-led campaigns that deliver genuine reputational impact: driving awareness, understanding, and even reappraisal of their organisation’s mission among the audiences that matter.
We work closely with clients to develop campaigns aligned to their broader reputational agenda, that resonate with the audiences they need to mobilise, and deliver commercial ‘bite’ in line with organisational goals.
Whether your organisation needs to inform or educate stakeholders around an important topic, take a strong point of view on a challenging issue, or inspire lasting behaviour change, we can help you think clearly and campaign impactfully.
If you would like to find out how our campaigning approach could deliver reputational impact in your business,
please contact advice@apellaadvisors.com
You can read a case study of how we have helped here