Ep01 - Communications: art or a profession?

Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession?

In this episode we discuss the dabblers - the people who think they can do our jobs purely because we all communicate!

Apella partners Matt Young and Andrew Brown discuss whether Communications is a trade, like journalism or construction; or a profession, like accountancy or medicine, and whether there should be recognised exams as a means to achieve chartered status as a communications professional?

Communications: Is it an art or a profession? (Ep 1 - Clip 1)

Communications: Is it an art or a profession? (Ep 1 - Clip 2)