We work with clients to understand their strategic needs and to deliver public affairs and public policy strategies that unlock corporate value within an ever-changing external environment.

Apella’s hallmark is rigorous, senior-led strategic advice, underpinned by a powerful combination of expertise, insight and data, and combined with broad execution capabilities. We believe that this approach allows us to get to the answer more quickly, and to provide clients with a more efficient and more effective service.

We understand how to seed and grow ideas and how to navigate threats in complex political, reputation, regulatory and legislative environments.

By taking a systemic approach, we consider how the whole political and regulatory ecosystem interacts to effect change, not just the role of individual actors, stakeholder groups and institutions within it.

Our aim is to help clients to build advocacy as they manage issues in the short term, and to help strengthen corporate strategies in the long term.