Ep 18 - Campaigning - the best way of telling your story?

Mar 8

This episode is all about campaigning.

Historically, the preserve of dictators, generals, crusties, and politicos, campaigning is now a tool that’s been adopted by marketers, communicators, and every purpose-led business in the land. Or so it seems.

We explore whether it’s a crucial part of modern communications, or just a load of hot air.

There’s no doubt that organisations of all shapes and sizes are increasingly expected to take a stand on the issues that matter. And for many, campaigning is one way of showing the outside world that they care.

But does it really work? Is it right for every business? What does it take to do it well?

We’d love to hear what you think. Get in touch on social media or email podcast@apellaadvisors.com

This edition of The Little Questions podcast is presented by Apella Directors, Sam Bevans, Doug Miller and Janelle Romano.

Campaign Special
(Ep 18 - Clip 1)

Campaign Special
(Ep 18 - Clip 2)

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