Ep 19 - Tell me a story, Jackanory

Mar 22

On The Little Questions Podcast, we look at the art of storytelling in business.

For many years, observers have encouraged corporates to embrace the art of storytelling. To drop the corporate rhetoric and comfort of your slide-ware of choice and tie your idea or vision to an emotion, for that is how you truly persuade. But is it that easy? Can corporates ever really become storytellers? Indeed, should they? Isn’t it all just more spin to avoid the truth? And, if it really is the answer, why are so few actually any good at it?

Andrew and Matt aim to answer these questions and more, so … are you sitting comfortably? Good. Let’s begin…

We’d love to hear what you think. Get in touch on social media or email podcast@apellaadvisors.com

This edition of The Little Questions podcast is presented by Andrew Brown and Matt Young.

Tell me a story, Jackanory
(Ep 19 - Clip 1)

Tell me a story, Jackanory
(Ep 19 - Clip 2)

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