Ep 74 - resetting the ‘doom & gloom’ narrative - how PR can show the way to sunny uplands.
It’s that time of year again. The sunshine grows weaker, birds and non-Doms fly south for warmer climes and the political parties gather in seaside towns to moan about the state of the nation and each other. However, there is a shaft of light that cuts through the gloom. Little Questions is back up and running after our summer break. We’re here to cast our critical PR eyes over the issues of the day.
In these topical episodes we look at what’s been happening in the world and get to play the best game of all – how we would have done things differently. Communications hindsight or as perhaps as our brand colleagues would call it ‘lessons learnt’ is a fun and practical exercise for all the family.
This time we talk about the age-old battle of employees vs employers. How should organisations ensure they achieve what they need to without seeming dictatorial? And can PR actually help those needing the biggest 'reset'. We're thinking about HMRC, the Post Office, John Lewis and the Premier League.
We'll also discuss the announcements made by two of the biggest car manufacturers wrestling with decarbonisation. We'll ponder how we might have advised Lee Carsley in tackling the National Anthem and we'll look back in disbelief at the Oasis ticket debacle.
Matt Young has 25 years of experience across media relations, public affairs, regulatory development, employee engagement, brand development, competition and CSR. Group corporate affairs director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.
Andrew Brown; formerly Director of Communications and Public affairs at Ageas Insurance, Andrew has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.
You can get in touch by emailing podcast@apellaadvisors.com and please consider leaving us a review. Find out more at apellaadvisors.com.
Resetting the 'doom & gloom' narrative - how PR can show the way to sunny uplands.
(Ep 74-Clip 1)
Resetting the 'doom & gloom' narrative - how PR can show the way to sunny uplands.
(Ep 74-Clip 2)
You can listen to the full episodes by clicking on the platforms below
