Ep06 - Media training - a necessary evil?
Media training is part of the world we live in these days. We’ve all seen those car crash interviews, and many of us have been relieved it wasn’t our CEO giving the disastrous performance.
So many interviews, be they with sports stars, politicians or business leaders increasingly verge on the soporific, but is it the personality, the training or something else that’s at fault?
No one wants to be the person who gives too much away during an interview and embarrasses themselves or the organisation they represent, but nor do we want to be dull.
What’s the solution? How do you strike a balance between authenticity and guardedness during an interview? Do you see the value in media training?
We’d love to hear from you. Get in touch on social media or email podcast@apellaadvisors.com
This edition of The Little Questions podcast is presented by Andrew Brown, Jenny Scott and Anthony Silverman.
Media training - a necessary evil? (Ep 6 - Clip 1)
Media training - a necessary evil? (Ep 6 - Clip 2)
Apella partner Jenny Scott joins us again on The Little Questions podcast. Jenny has worked as Executive Director of Communications at the Bank of England and co-lead for Bank wide strategy. She was also Advisor to the Governor, and sat on the Bank’s executive committee and risk committee. Formerly Economics and Politics Correspondent for the BBC and Presenter of the Daily Politics, she is now Trustee of Pro Bono Economics.
Our second guest this time is Apella partner Anthony Silverman who specialises in advising global boards and executive teams with complex reputational needs. Recent clients include RBS, UBS, Atlas Merchant Capital, Nomura, Pension Insurance Corporation, FirstRand and Nando’s. He is also a former Senior Managing Director at Teneo in London.
Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than 10 years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.
Find out more about Apella Advisors at www.apellaadvisors.com and you can get in touch by emailing podcast@apellaadvisors.com”
