Ep05 - Agency or in-house – what makes the better PR?
“Those who can do, those who can’t, teach” is often, unfairly said about educators. And, similarly about consultants! In the world of comms and corporate affairs, there is a steady exchange of people between consultancy and in-house roles, with some making the transition several times throughout their careers. To what extent is it desirable for people to switch – for their careers and their employer? And, can you ever be considered a ‘good PR person’ if you’ve never worked for a PR agency?
What is your experience of working with in-house staff or consultants in the comms and PR world? Do you prefer one arrangement over the other? What are the advantages and disadvantages? We’d love to hear from you. Get in touch on social media or email podcast@apellaadvisors.com
Agency or in-house – what makes the better PR? (Ep 5 - Clip 1)
Agency or in-house – what makes the better PR? (Ep 5 - Clip 2)
Our guest on this episode is Apella partner James Acheson-Gray, who has acted as a long-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. James has over 20 years’ experience running successful PR/PA firms and major client programmes in Europe and Asia. He was managing director of APCO Worldwide from 2012-2019 and is a former Board Director of the Queen’s Club.
The Little Questions podcast is presented by Matt Young and Andrew Brown.
Matt Young is an Apella partner with 25 years of experience in corporate affairs. He was Corporate Affairs Director at Lloyds Banking Group, part of the senior team which rescued the bank and rebuilt its reputation following the financial crisis. Formerly communications director at Santander UK and board member of the BBA.
Apella partner Andrew Brown is a former Director of Communications and Public Affairs at Ageas Insurance. He has more than ten years’ experience leading the corporate affairs functions for global firms across a range of regulated and unregulated sectors, developing considerable experience in issues, crisis and change management. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.
