Ep04 - Corporate wokery. Does big business REALLY care?

We live in woke times. What started off as a way to show one's awareness of social and especially racially motivated injustices has itself been culturally appropriated by a myriad of other groups and causes, including big business. Corporate wokery appears to be everywhere. 

At Apella, we are pro purpose and have seen the transformative benefits of having strong corporate purpose and a genuine desire to do the right thing. But when a firm signals its virtue, how do we know if it’s genuine? Is it really the responsibility of a firm to try and repair the social ills of society?

Corporate wokery. Does big business REALLY care? (Ep 4 - Clip 1)

Corporate wokery. Does big business REALLY care? (Ep 4 - Clip 2)