Ep 59 - Our survey said! How to use polling in PR
One of the longest running game shows on UK TV was Family Fortunes. For more than 40 years, families would compete for big cash prizes, trying to second guess what the Great British Public had answered in a survey of 100 people.
Just as opinion polling was the foundation upon which this globally successful game show format was based, so too is it used for PR purposes. Scratching around, waiting for your company or client to do something newsworthy, polling is a means of creating news and filling that vacuum.
But, how effective is it? Do consumers and indeed the media really believe the findings of a company sponsored poll? Or is it a means of generating genuinely leading insight and PR gold?
This edition of The Little Questions podcast is presented by Andrew Brown, James Acheson-Gray and new Apella team member, Mike Granleese.
Andrew Brown, formerly Director of Communications and Public affairs at Ageas Insurance has more than ten years’ experience leading the corporate affairs functions for global, listed, multifaceted firms across a range of regulated and unregulated sectors. He has considerable experience in issues, crisis and change management as well as reputation sentiment analysis and insight. Formerly Director of Communications at Drax Group plc and Group Corporate Affairs Director at Regus plc.
James Acheson-Gray, Partner and long-term advisor to senior decision makers on the value of harnessing reputation to enhance commercial objectives. Over 20 years’ experience running successful PR/PA firms and major client programmes in Europe and Asia. Managing director of APCO Worldwide from 2012-2019. Consultancy of the Year 2018. Former Board Director of the Queen’s Club.
Mike Granleese, formerly the Deputy Managing Director of Ipsos Corporate Reputation, Mike has over 20 years’ experience across roles in insights, consultancy and academia. He specialises in helping clients understand insights within the context of their organisation and advising on the actions needed to drive reputation growth and protect license to operate. Previous clients in financial services include Aviva, Barclays, HSBC, Lloyds Banking Group, Nationwide and MasterCard. He has also worked closely with Coca-Cola, Heineken, EY, PwC and The World Bank. Mike holds a PhD in economics.
You can get in touch by emailing podcast@apellaadvisors.com
Our survey said! How to use polling in PR
(Ep 59-Clip 1)
Our survey said! How to use polling in PR
(Ep 59-Clip 2)
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