Deep Green Case Study

30 June 2023

One of the greatest challenges facing innovative businesses looking to scale is awareness: to drive sales, to unlock finance, to pull in partners and to attract the very best talent.

How do you get people to know about the brilliant things you are doing without blowing the budget on some slick PR suits?

When it comes to communications Apella is different. We are focussed on outcomes not outputs. Building a reputation is not about banging out a press release and hoping something sticks. Rather, it is a delicate and time intensive process to decide what you want people to say about you when you are not in the room and then make that a reality.

We work with a number of firms in the clean tech space, most recently Deep Green. They are a firm pioneering heat reuse through edge data centres, and creating significant social value. It’s complex and complicated, yet so blindingly obvious that people initially don’t necessarily believe them!

Download our case study which explains a little more about what we achieved for them, not least 1.6million hits on bbc.co.uk within a 24hour period.   

As the CEO and Founder, Mark Bjornsgaard himself said:

“The credibility that Apella secured for us changed the nature of our reputation overnight and, with it, the quality of the conversations we were able to have with counterparties. We’ve gone from being some crazy guys in a shed with an idea that no one really wanted to talk to, to being central to how the sector will decarbonise and grow in a responsible way.  Appointing Apella is one of the best business investments I have ever made.”