Delivering Maximum Value from Public Affairs During a Time of Change: Insights from Public Affairs Leaders’

June 2023

90% of the 1955 Fortune 500 doesn’t exist today, suggesting that companies that fail to effectively defend, promote and adapt at pace in a changing environment risk the same fate.

Public affairs can play a vital role in helping companies know when to protect and promote, and when to adapt their organisation so that they survive and thrive.

But despite the magnitude of the challenge and the cost of failure, there is limited literature setting out how public affairs can be optimised in a time of change.

Apella’s fifth white paper, ‘Delivering Maximum Value from Public Affairs During a Time of Change: Insights from Public Affairs Leaders’, explores the growing complexity of public affairs work, the forces driving it and the best responses to it. This is based on in-depth interviews with more than 20 senior executives in some of the most important global and UK organisations, whose names are listed in the report.