Our thinking
Our thinking is a bulletin that addresses a topical issue one of our team considers to be a reputational problem or opportunity relevant to our clients.
Where is private equity?
As a sector, private equity’s purpose is to invest money to help its portfolio of investments grow.
COVID 19: What does additional scrutiny of corporate behaviour mean for comms teams?
One of the effects of lockdown is that people are reading more.
We need to talk about pay
For many people working in communications, there will be a point when you need to talk to the CEO about pay.
A 'special case' for government support
As we inch our way out of lockdown, the clamour for sectors to be treated as a special case will intensify.
Remuneration
In 2019, the US Business Roundtable, which includes many of America’s largest corporations, committed to deliver value to a range of stakeholders beyond just investors. Apella’s second white paper considers how aligned executive remuneration is in US and UK companies with these objectives.
Coronavirus: Can lessons be drawn from SARS when using comms to assist health policy?
The terrifying coronavirus outbreak, with its epicentre in China, reminds me of my time living in Asia at the time of SARS.
Purpose
Apella’s first white paper looks at evidence over decades that suggests purpose and profit go hand in hand. It gives executives the data they need to convince sceptics of the importance of a purpose framework to drive decisions. It highlights questions every organisation should ask if it is to adjust to new corporate realities and societal expectations.